PASSPORT COFFEE & TEA
A MODERN TRADITIONAL BRAND
Passport Coffee and Tea is longtime local icon of a company, that wanted to revamp the standing company brand of 30 years.
The rebrand presented a few hurdles, Passport is a family owned company that is being passed down generations. It was important to the family to create a new brand that could compete in today’s savvy coffee market, yet still honor the traditional sense of the older generation who had founded the company. We were able to accommodate all interests with the outcome. We developed many looks, and eventually settled on a classic round design that represents them well in all branding venues, from packaging and POP display to brick and mortar signage. You can find Passport in many major restaurant chains and locations including the Sam Fox restaurants, Paradise Bakery, Sky Harbor Airport and soon to be Whole Foods.
Passport Coffee & Tea
Branding, Digital Strategy, Content Development