An enterprising arborist came to one of Verum’s founders in 2009 and wanted to start a tree service. He had worked for the competition for almost a decade and felt he could do better. We worked closely with Jon Kammerer to develop a brand that matched his enthusiasm for customer service while appealing to a simple, modern, aesthetic.
A branding effort yielded a number of promising concepts for names and logos were drafted. A site design followed soon after, as well as a small Adwords campaign to compete in the local search market in Salt Lake City. The key to this process was in achieving an elegant alignment between the brand, online presence, and marketing efforts.