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After 11 years serving clients across the United States, Verum Digital Marketing has opened a new meeting space and strategy HQ in downtown Phoenix.
After 11 years serving clients across the United States, Verum Digital Marketing has opened a new meeting space and strategy HQ in downtown Phoenix.
Verum Studios Verum will continue operating with national reach and a remote-first team, but this next chapter gives clients something new: a place to sit down with us, review what is happening inside their business, pressure-test strategy, create content, and move faster from idea to execution.
For Verum founder Eric Owen, opening downtown carries personal meaning. As a fifth-generation Arizona native with family roots in Phoenix dating back to the late 1800s and ties to downtown Phoenix dating back to the 1920s, this move connects the future of Verum to a much longer local story.
“We’ve built a team capable of operating at the highest level of this industry, from AI systems and attribution modeling to performance strategy and modern search visibility,” said Owen. “To now plant roots downtown, where my family’s history in Phoenix goes back generations, makes this chapter especially meaningful.”
We’re opening the doors to our new Downtown Phoenix meeting space and strategy HQ for an open house on Wednesday, May 20, from 4 to 7 p.m. at 206 E Portland St., #101, next door to The Pemberton.
Come check out the space, meet the team, see Verum Studios, grab a beverage, have a bite catered by Il Bosco, enjoy coffee from Jobot, and talk shop with the team behind what we’re building downtown.
Marketing is changing faster than most businesses can reasonably keep up with. Search, advertising, customer behavior, AI-driven discovery, automation, generative search, and attribution are all reshaping how companies get found, how leads are created, and how revenue is tracked.
At the same time, many businesses are still managing growth through disconnected vendors, platforms, reports, and strategies. Verum was built to connect those pieces, and the new meeting space gives that work a physical center where clients can meet with the team, review the full picture, and build strategy with the people responsible for execution.
The new strategy HQ is opening alongside several major Verum initiatives designed to help clients compete in the next version of digital marketing. These are not separate side projects. They are part of the same direction: better visibility, stronger content, smarter automation, clearer data, and a more connected relationship between strategy and performance.
One of the most important initiatives is V/Data, Verum’s proprietary analytics and revenue intelligence dashboard. Most marketing decisions are still made around clicks, traffic, lead volume, cost per lead, and platform-reported conversions, but those numbers do not answer the question that matters most: what actually produced revenue?
As new lead sources emerge, tracking only the conversion is not enough. A campaign can generate a large number of leads and still fail to produce a meaningful return. Another campaign may generate fewer leads but create stronger revenue outcomes. Knowing exactly what contributes revenue is the only metric worth investing ad budget around.
V/Data connects campaign activity, lead tracking, CRM attribution, and revenue performance into one view, accessible to Verum retainer clients through the client portal. The platform is designed to show real-time campaign ROAS, tie revenue back to campaigns and keywords, identify which sources contribute beyond conversion, and guide budget decisions based on actual return instead of lead cost or volume alone.
Very few agencies can show real-time revenue attribution tied directly to campaign and keyword-level performance data. That development edge changes the conversation from “How many leads did we get?” to “What returned revenue, and where should we invest next?”
Search is no longer limited to traditional rankings. Customers are discovering businesses through AI-generated answers, conversational tools, map results, local packs, summaries, recommendation systems, and generative discovery experiences.
Verum’s work in AEO and GEO helps businesses build the structured, trusted, machine-readable footprint that search engines and AI systems are more likely to understand, summarize, and cite. Traditional SEO still matters, but the next question is already here: when AI-driven discovery explains your market to a customer, will it understand who you are, what you do, where you do it, and why you should be trusted?
Verum is expanding its work in AI agents and automation systems designed to support real business operations, including lead routing, follow-up workflows, customer communication, reporting, review generation, content support, campaign monitoring, and other repeatable processes. The goal is not to remove the human element. The goal is to give businesses more leverage, faster response, and cleaner systems without losing quality, clarity, or control.
Few agencies are actively building agent and automation systems directly into client operations, and even fewer are connecting that work to campaign strategy, attribution, content, and revenue performance. For Verum, this is not a separate service lane. It is part of building smarter systems around how clients grow.
The new meeting space and strategy HQ also includes Verum Studios, a production environment built for Verum clients. The studio supports photography, video production, podcast recording, interviews, training content, campaign content, and branded storytelling.
Content is no longer a side function. It drives advertising, supports SEO, fuels social media, builds trust, and shapes how people understand a brand before they ever speak to the business. Verum Studios brings content creation closer to the strategy, campaigns, and analytics it supports.
Many agencies that invest deeply in technology lose touch with creative storytelling. Many creative agencies do not have the technical infrastructure to connect content back to performance. Verum is intentionally building both.
The new meeting space and strategy HQ is not just an office. It is a place where clients can meet with the team, review data, plan campaigns, create content, and understand the systems being built around their growth.
It reflects where marketing is going: fewer disconnected vendors, more connected strategy, creative work that performs, automation that supports real operations, search built for AI-driven discovery, and analytics that show what is actually producing revenue.
That is what Verum is building downtown.
The Verum team is excited to officially opening its our Downtown Phoenix strategy + meeting HQ and content studio. Come check out the new space Wednesday May 20th 4-7PM, meet some of the team, see the studio, grab a beverage, have a bite, and talk shop.
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