Passport Coffee has been importing and roasting premium coffee and tea since 1983, crafting rich, aromatic blends that have delighted customers for decades. But when the next generation of family owners took the reins, they knew it was time to refresh their brand to compete in the evolving coffee and tea marketplace. Their goal? To modernize their identity, create packaging that turned heads, and appeal to bulk retailers like Costco and Sam’s Club.

Passport came to us ready for a bold new chapter, and we were thrilled to jump into the grind.

Our approach to Passport’s rebrand was as carefully crafted as one of their signature roasts. We started with their identity, building a cohesive brand that felt timeless yet modern. From reimagined dispensers to sleek packaging for boxes and bags, every detail was designed to reflect their premium quality.

We didn’t stop at the visuals. We consulted on strategy, helping Passport align their branding with the high standards of bulk retailers and top-tier eateries. We also crafted white-label packaging to help them expand into new markets and built a stunning web presence to support their growing e-commerce efforts.

The rebrand has been a resounding success. Today, Passport Coffee’s products can be found in Costco, Sam’s Club, and some of the most celebrated restaurants and cafes in Arizona—and beyond. Their sleek dispensers and stylish packaging are staples in iconic dining destinations like The Henry, Olive & Ivy, Blanco, and even Phoenix Sky Harbor International Airport.

Over the years, Passport has trusted us to navigate e-commerce challenges, develop creative solutions, and support new ventures. Together, we’ve turned their brand into a recognized name in coffee and tea circles, cementing their place as a favorite among bulk retailers and boutique eateries alike.

Just like a great cup of coffee, Passport’s journey has been a blend of dedication, creativity, and collaboration. With a brand as rich as their roasts, Passport Coffee continues to thrive—and we’re proud to have been a part of their story. Because when you’re passionate about quality, the results are always worth savoring.