CaliforniaPoolsandLandscape
From a local favorite to a nationally recognized brand, California Pools & Landscape’s story is one of innovation, growth, and vision. And we’re honored to have been part of their journey. Together, we’ve proven that when great work meets great strategy, the results are nothing short of transformative.
Working revenue increase rate
Increase in Monthly Paid Signups
Decrease in Cost Per Signup While Growing Monthly Ad Investment from 75K to 500K
Increase in Landing Page Conversions
The California Pools & Landscape Growth Story
California Pools & Landscape came to us as a well-established, family-owned pool-building company with a stellar reputation for crafting stunning outdoor spaces. After 26 years in business, they were ready to elevate their brand, streamline their marketing, and position themselves for growth. Their goal? To build not just beautiful backyards, but a legacy.
While they excelled at pools, their digital presence and marketing needed a refresh. Their website wasn’t mobile-friendly, their branding was due for an update, and opportunities like social media, email, and paid campaigns were sitting untouched. It was clear they needed a partner who could align their marketing with the same high standards they applied to their projects.
That’s where we came in.
“Eric Owen and his team at Verum have been my company’s trusted marketing partner for more than a decade. We were scattered and ineffective previously and with Verum’s help have become more focused and effective with a very different ROI and expectation for branding and marketing. We continue to update our web sites, adapt our marketing approach, and I feel we are at the leading edge of changes in platform changes rather than chasing the constant changes. California Pools and Landscape, which I founded in 1988, went to new levels of revenue and profitability in no small part due to our work with Verum. I’m now sitting on a beach in Hawaii as a result of this and the eventual purchase of the company. I couldn’t be happier.”
Michael Smith, Founder
