Siphon Draw Apothecary, known for its handcrafted skincare and wellness products, had a loyal following but was in need of a digital and branding update to better reflect its artistry and authenticity. Their e-commerce site, while functional, lacked the modern appeal and user-friendly design that today’s online shoppers expect.

Additionally, their logo, though familiar, needed a fresh, modernized look to better align with their evolving brand identity. Siphon Draw was ready for a transformation that would honor its roots while elevating its presence for the future.

Our first step was reimagining the Siphon Draw logo. Keeping the essence of the original design, we modernized the typography, creating a more stylized and polished look. Multiple logo variations were developed for versatile use across packaging, digital platforms, and marketing materials. The result was a refreshed logo that felt familiar yet forward-thinking—perfectly encapsulating the brand’s evolution.

Next, we turned our attention to their e-commerce site. The original site was functional but lacked the sleek, seamless design needed to provide an enjoyable shopping experience. We overhauled the site, introducing:

A clean, modern aesthetic that highlighted their handcrafted products.

• Enhanced navigation for effortless browsing and purchasing. • Optimized mobile functionality to ensure a smooth experience on any device. • Improved product pages with detailed descriptions and high-quality imagery to showcase the artistry of each item. • These changes not only elevated the visual appeal of the site but also made it more intuitive, driving conversions and customer satisfaction.

Today, Siphon Draw Apothecary’s digital presence matches the quality and care they put into their products. Their refreshed logo and revamped website provide the perfect foundation for continued growth and connection with their audience.

For us, this project was about more than updating a website or logo—it was about helping a beloved brand shine brighter while staying true to its essence. Siphon Draw Apothecary’s story is one of evolution, showing that even established brands can grow and adapt to meet the needs of a modern marketplace.