California Pools & Landscape
Text campaigns alongside email, paid media, and a connected customer journey for a major home-service purchase.
View the case study: California Pools & LandscapeSMS marketing agency in Phoenix
SMScampaignsbuiltonpermission,timing,andintent.
Verum builds SMS systems that respect the channel. Every automation is behavior-driven, every campaign is built around consent, and every message is designed to drive action, not opt-outs.
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Channel truth
SMSisthemostpowerfulchannelyouareprobablymisusing
98% open rates mean nothing if your messages drive unsubscribes. Most SMS programs treat the channel like email with fewer characters, blasting offers at arbitrary intervals with no regard for timing, behavior, or consent quality. We build SMS programs that treat the lock screen as earned territory.
- More messages is not a strategy, it is a fast track to opt-outs.
- Compliance is not a checkbox, it is how you stay in business.
- Timing matters more than the offer.
- SMS without segmentation is just noise at scale.
- Every text should earn its place on the lock screen.
The SMS journey
Fromopt-intorevenue.Everystepdesigned.
01
Opt-in
Build the list on clear expectations
We design sign-up flows and consent capture so subscribers know who will text them and why. Your list starts with permission, not just a phone number.
The work, in practice
Textingaspartofthebiggerpicture.
Item 9 Labs
SMS and email campaigns within a broader marketing system supporting the brand’s expansion.
View the case study: Item 9 LabsOne conversation
Differentchannels.Thesamecustomer.
Your customers should not have to restart the conversation with every channel. We connect text campaigns with email marketing and CRM automation so follow-up reflects what they have already done. An inquiry gets a next step. A booking changes the follow-up. A past customer gets a relevant reason to return.
Get started
Stop spamming.
Start messaging with intent.
Bring your customer journey and the follow-up that needs to work harder. We map where SMS can move the next decision, then build the messages, audience segments, and automations around it.
SMS questions