California Pools & Landscape came to us as a well-established, family-owned pool-building company with a stellar reputation for crafting stunning outdoor spaces. After 26 years in business, they were ready to elevate their brand, streamline their marketing, and position themselves for growth. Their goal? To build not just beautiful backyards, but a legacy.

While they excelled at pools, their digital presence and marketing needed a refresh. Their website wasn’t mobile-friendly, their branding was due for an update, and opportunities like social media, email, and paid campaigns were sitting untouched. It was clear they needed a partner who could align their marketing with the same high standards they applied to their projects.

That’s where we came in.

Our approach was comprehensive. From rebranding and website development to launching paid campaigns and refining their Google assets, we ensured every detail of their marketing reflected the quality of their work. We helped create a sleek new logo, transformed their website into a conversion powerhouse, and designed vehicle wraps that became mobile billboards for their brand.

Beyond aesthetics, we focused on results-driven strategies:

We didn’t stop at digital. Print ads, video production, storefront and monument signage, even display booths—we tackled it all, ensuring their brand was visible wherever potential customers looked.

• Email and text campaigns to engage customers. • Paid social media strategies that elevated their online presence. • PPC and programmatic advertising to drive leads. • Analytics and call tracking to measure impact and refine strategies.

The impact was immediate and enduring. Year after year, California Pools & Landscape has broken revenue records, expanded from one location to four, and solidified their reputation as Arizona’s go-to backyard builder. Their brand has become iconic, and their vehicle-wrapped fleet is a familiar sight across the valley.

Our partnership also positioned them for an exciting next chapter: their acquisition by Cody Pools. Along the way, they’ve earned multiple awards, including #1 in social media, online presence, and website.

Ten years later, our relationship remains strong. California Pools & Landscape built an in-house creative team, and we continue to collaborate, evolve strategies, and celebrate their growth. Operating month-to-month without a contract, this partnership is a testament to mutual trust and shared success.

From a local favorite to a nationally recognized brand, California Pools & Landscape’s story is one of innovation, growth, and vision. And we’re honored to have been part of their journey. Together, we’ve proven that when great work meets great strategy, the results are nothing short of transformative.

Thank you Verum for helping to make California Pools & Landscape a digital powerhouse not only in our local AZ market but nationally as well.