Bringing a Longtime Legacy Company Into the Modern Age

Tanner Materials had been part of the Valley’s building materials world for more than 30 years, serving homeowners, contractors, builders, and remodelers across multiple locations.

The business had history, customers, and reputation. What it did not have was a modern way to show up.

When our conversations started, Tanner had no website, no real social presence, no digital strategy, and inconsistent branding across its locations. They had grown through relationships, repeat customers, and word of mouth. That had carried them for decades, but the market had changed.

They came to us wanting to modernize. What they really needed was a foundation.

Building From the Ground Up

This was not a refresh. Tanner had no website to improve and almost no digital infrastructure to build from.

The company had operated offline for decades, with customer relationships, receipts, and daily processes handled in a very traditional way. Ownership was understandably cautious. They had built a successful business without the digital pieces most companies rely on today.

Our job was to earn trust, show where the opportunity was, and help them take the right steps in the right order.

We started by creating one consistent brand. Tanner had different logo versions being used across locations, which made the company feel less unified than it really was. We created a new logo and brand direction that gave the business a cleaner, more professional presence while still respecting the local reputation they had built.

Then we built the website. Developed in Next.js and React, the new site gave Tanner a fast, polished, modern platform that immediately raised the perception of the brand. It gave customers a place to understand the company, explore products and services, and take a clear next step.

It also gave us the foundation for SEO, paid media, content, lead generation, and future growth.

Finding the Bigger Opportunity

Before the digital launch, Tanner was largely seen as a materials yard. That was true, but it did not tell the whole story.

Through the website, content, advertising strategy, and broader consultation, we helped uncover that kitchen cabinet remodels were one of the company’s strongest growth opportunities. That shifted the strategy.

The work became less about simply getting Tanner online and more about helping them understand where the business could grow next.

From there, we built the first real marketing system around the brand. We created and organized their social presence, developed email campaign platforms, helped organize past customer and contact lists, and built drip campaigns for new leads.

We also started article content to explain products, industry trends, and service areas in a way that could build trust over time. Paid media across Google and Microsoft gave the company a more direct path to new demand, while SEO best practices helped support long-term visibility and AI search readiness.

A Future-Ready Foundation

After launch, Tanner had what they had been missing for decades: a unified brand, a modern website, active social channels, email infrastructure, paid media strategy, content direction, SEO fundamentals, and a clearer path for digital growth.

More importantly, customers could finally find them, understand them, trust them, and engage with them in ways that were not possible before.

Tanner Materials is the story of a 30-year local flooring, cabinet, and building materials company stepping into the modern age. They came to Verum with no real online presence, dated branding, and no digital infrastructure. Together, we built the foundation they needed to show up clearly, market more effectively, organize their customer base, and uncover stronger growth opportunities inside the business they had already built.