Cornelis Hollander, a family-owned and operated jewelry store in Scottsdale, has been crafting timeless, bold, and innovative designs for decades. Known for their exquisite craftsmanship and unique styles, they were already a trusted name in custom jewelry. However, their digital presence didn’t reflect the same level of sophistication and care as their pieces.

Their website was outdated, lacking the functionality to serve an evolving audience. With more buyers expecting seamless e-commerce experiences, Cornelis Hollander needed a modern, user-friendly platform that could showcase their artistry and simplify the path to purchase.

We began with a clear goal: to create a digital experience as polished and striking as their jewelry. Through discovery sessions, we gained a deep understanding of their brand heritage, target audience, and vision for the future. This informed every aspect of the redesign, ensuring the website became a seamless extension of their in-store experience.

The old website lacked the visual appeal and functionality to showcase the beauty of Cornelis Hollander’s custom designs. We completely reimagined the site with a clean, sophisticated design that placed their jewelry front and center. High-quality imagery, intuitive navigation, and engaging content brought their pieces to life online, creating a shopping experience that felt as luxurious as their products.

To meet the needs of modern shoppers, we implemented a robust e-commerce solution. Buyers can now easily browse collections, customize designs, and complete purchases with just a few clicks. The platform was optimized for both desktop and mobile, ensuring a flawless experience no matter the device. Secure payment options and user-friendly checkout processes gave customers the confidence to shop online.

Every word on the site was carefully crafted to tell the Cornelis Hollander story. We highlighted their commitment to quality, their family legacy, and their unique design philosophy. From product descriptions to blog posts, the content connected with buyers searching for jewelry that is as meaningful as it is beautiful.

We strategically placed calls-to-action to encourage inquiries, bookings for custom consultations, and e-commerce sales. By integrating analytics and tracking, we ensured the site not only looked stunning but also performed as a growth engine for the business.

Cornelis Hollander’s redesigned website elevated its digital presence and transformed its customer experience. Today, Cornelis Hollander’s website reflects the artistry and sophistication of their brand. It serves as both a showcase and a sales tool, bringing their one-of-a-kind designs to a broader audience while maintaining the personal touch that has defined their legacy.

For us, this project was about more than a redesign—it was about creating a digital space where tradition and innovation coexist beautifully. Cornelis Hollander’s story is proof that with the right tools, even a brand rooted in legacy can evolve and thrive in the digital age.