California Pools & Landscape

The Project

California Pools and Landscape is an award-winning builder of wrap-around outdoor spaces for Arizona residents. When we partnered with Calpools, they were a family-owned pool-building company operating in the valley for 28 years. At the time, they were managing all of their digital marketing assets independently. They sought to see a leap forward in brand awareness and revenue. We offered them end-to-end seamless management of all their campaigns, profiles, platforms, and online assets with the Verum team as a single point of contact.

The Work

  • PPC
  • SEO
  • Website
  • Print Ads
  • Storefront
  • Showroom
  • Rebranding
  • Ad Placement
  • Vehicle Wraps
  • App Development

The Results

California Pools and Landscape has continued to break revenue records year over year since our partnership began prompting the sale of their business to their new parent company, Cody Pools. They’ve received multiple awards including #1 social media presence, online presence, and website presence. Calpools has become recognized as not only a preeminent Arizona brand but a nationally recognized ultimate backyard builder.

Our work included reimagining their website, implementing a dynamic conversion strategy and transforming their visual gallery. Their logo has become ubiquitous and their branding and vehicle-wrapped fleet is often seen as their work traverses the valley. We have launched email and text campaigns as well as paid social which have been immensely successful.

During our partnership, they’ve expanded from a single location to four locations in the greater Phoenix area. Over the years, we have remained vital consultants as they have grown and developed their own in-house creative team, with whom we are proud to collaborate as we maintain an ever-evolving relationship. Like all Verum clients, Calpools has been in a month-to-month partnership with us since 2014.





Searchability: SEO & PPC


Web Design & Development


Social Media


Email Campaigning


Text Campaigning


Logo Design


Vehicle Wraps



Scottsdale Providence

All Great Partnerships Start With A Conversation

Schedule A No-Obligation Online Assessment With The Verum Team

Book a no-strings-attached discovery call with the Verum team. Let's take a full review of your online presence including branding, website, ad strategies, listings and social media. As a dedicated growth partner, understanding strengths and weaknesses help us tailor solutions and strategies to reach client goals.
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