California Pools & Landscape

California Pools and Landscape is an award-winning builder of ultimate outdoor residential and commercial spaces in Arizona. When we partnered with California Pools and Landscape, they were a family-owned pool-building company in operation for 26 years.

They managed all their digital marketing assets independently. At the time, they had multiple Google Maps listings pointing to old addresses with old information. Their branding was dated. Their website was not mobile-optimized and lacked a conversion strategy. They were not leveraging social media well and had no paid social strategy. They were not leveraging email marketing and were leaving many opportunities untapped.

They were seeking a growth partner to achieve certain KPIs in brand awareness and revenue to one day sell the business. We offered them end-to-end seamless management of all their campaigns, profiles, platforms, and online assets with the Verum team as a single point of contact.

• PPC
• SEO
• Website
• Print Ads
• Storefront
• Showroom
• Rebranding
• Ad Placement
• Vehicle Wraps
• App Development

California Pools and Landscape has continued to break revenue records year over year since our partnership began prompting the sale of their business to their new parent company, Cody Pools. They’ve received multiple awards including #1 social media presence, online presence, and website presence. California Pools and Landscape has become recognized as not only a preeminent Arizona brand but a nationally recognized ultimate backyard builder.

Our work included reimagining their website, implementing a dynamic conversion strategy and transforming their visual gallery. Their logo has become ubiquitous and their branding and vehicle-wrapped fleet is often seen as their work traverses the valley. We have launched email and text campaigns as well as paid social which have been immensely successful.

During our partnership, they’ve expanded from a single location to four locations in the greater Phoenix area. Over the years, we have remained vital consultants as they have grown and developed their own in-house creative team, with whom we are proud to collaborate as we maintain an ever-evolving relationship. California Pools and Landscape has been in a month-to-month partnership with Verum since 2014 and has remained a client for ten consecutive years with no contract.