California Pools & Landscape
California Pools and Landscape is an award-winning builder of wrap-around outdoor spaces for Arizona residents. When we partnered with Calpools, they were a family-owned pool-building company operating in the valley for 28 years. At the time we met, they were managing all of their digital marketing assets independently. They sought to see a leap forward in brand awareness and revenue. We offered them end-to-end seamless management of all their campaigns, profiles, platforms, and online assets with the Verum team as a single point of contact.
Rebranding with a fresh logo
Print ads and ad placement in various publications
Reimagined their website and implemented a dynamic conversion strategy
Transform their blog into a comprehensive Learning Center, which today is possibly the world’s largest repository of information regarding swimming pools and backyard building
Re-invented the visual gallery on the site
Collaborated and consulted on the creation of their app
Implemented email campaigns and set up paid social, later adding text campaigns.
Overhauled their SEO and PPC strategies including audience targeting and keyword research
Rolled out vehicle wraps for mobile advertising
California Pools and Landscape has continued to break revenue records year over year since our partnership began, and in 2021 exceeded 100 million in revenue, prompting the sale of their business to their new parent company, Cody Pools. They’ve received multiple awards including #1 social media presence, online presence, and website presence. The brand currently has 12,000 followers on Facebook and robust accounts on all social media platforms. Calpools has become recognized as not only a preeminent Arizona brand but a nationally recognized ultimate backyard builder. During our partnership, they’ve expanded from a single location to four locations in the greater Phoenix area. Their logo has become ubiquitous and their branding and vehicle-wrapped fleet is often seen as their work traverses the valley. Over the years, we have remained vital consultants as they have grown and developed their own in-house creative team, with whom we are proud to collaborate as we maintain an ever-evolving relationship. Like all Verum clients, Calpools has been in a month-to-month agreement which has continued into its 8th year.