Coleman Painting

Coleman’s is a rapidly expanding family-owned painting company located in the East Valley. They desired to compete effectively both online and offline against well-established and larger brands. Their goal is to establish a brand identity that is contemporary yet enduring. To achieve this, they required the development of a logo, selection of brand colors, creation of their website, design of vehicle wraps, production of business cards, and an exploration of online digital marketing strategies.

We built Coleman’s from the ground up with a custom logo, color palette, and website that not only looked sleek but also clearly communicated their values and services. Their new website, equipped with analytics and call tracking, was designed to convert visitors into customers while maintaining the warmth of a family-owned business. To boost brand recognition, we created business cards, brochures, print ads, and vehicle wraps, ensuring their brand was seen on job sites and throughout the community.

Beyond traditional branding, we launched a comprehensive digital strategy to drive leads and increase visibility. This included Google asset management, PPC ad campaigns, social media strategy, and email marketing to engage potential customers across multiple platforms. Our editorial and article content positioned Coleman’s as a knowledgeable leader in their space, while ad placements and digital asset management ensured their marketing dollars were working efficiently.

The outcome was a timeless brand identity that competes effectively in today’s marketplace. They were thrilled with the logo and website, equipped with analytics tracking, not only looked great but also accurately represented their business. Their website successfully communicates their services, capturing the essence of a family-owned company that delivers results without being overly formal. Additionally, we designed business cards, brochures, and vehicle wraps to increase brand recognition. We established Google listings and social media accounts, and our team produced articles and website content to fuel a strong and dynamic marketing campaign.