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Item 9 Labs
Rolling Out a Bold New Identity
Item 9 Labs, set to create Arizonaโs largest cannabis grow, faced significant branding challenges. A misrepresented identity and a poorly structured Wix website hindered their ability to gain traction in a competitive market. Without a confident sales and marketing approach, they struggled to position themselves effectively.
We stepped in to execute a full-scale brand overhaul and website redesign, ensuring their presence matched the scale of their ambitions. In addition to digital transformation, we collaborated on apparel and cannabis product line design, pushing boundaries with innovative marketingโincluding KushCash, a branded event currency that skyrocketed their subscriber base and amplified their market reach.
High-Impact Strategy, Elevated Execution
We built Item 9 Labs’ brand identity from the ground up, developing product packaging, programmatic design, and merchandise creation to solidify their positioning. Custom print collateral, editorial content, and on-site photography ensured their marketing materials reflected their premium status. A new website, social media strategy, and SMS/email campaigns drove engagement, while Google asset creation and digital asset management optimized their online presence.
From business development consultation to ad placement strategy, we provided a data-backed approach, integrating analytics, call tracking, and programmatic design to maximize results. Video production and photoshoot execution further reinforced their credibility, offering high-quality content for their evolving brand.
Cultivating Growth Beyond the Harvest
Our collaboration ignited Item 9 Labsโ rapid expansion, positioning them as a dominant force for stock acquisition and large-scale business growth. By establishing a robust, data-driven marketing strategy and helping build their internal marketing team, we provided them with a scalable framework for sustained success.
While our partnership has ended, the foundational branding, digital assets, and strategic marketing initiatives we developed continue to elevate their industry presence. With a refined identity, an expanding audience, and an arsenal of high-impact marketing tools, Item 9 Labs is now poised to thrive and innovate in the evolving cannabis market.
Branding
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