Case Study: Maplewood Cabinetry

Maplewood Cabinetry, a long standing family-owned leader in high-end commercial millwork, was ready for a transformation. As a new generation of leadership stepped in, they needed a modern brand identity that honored their legacy while positioning them for the future. Their outdated branding and lack of a web presence made it difficult to showcase their craftsmanship and connect with industry professionals. They turned to us to redefine their brand, build a website that reflected their expertise, and establish a strong, professional online presence.

We took a comprehensive approach to Maplewood’s rebrand, ensuring their identity reflected the quality of their work. A new website was designed as a digital showroom, providing an elegant and functional space for industry professionals to explore their capabilities. We directed a professional photoshoot to capture their craftsmanship, paired with a refined editorial strategy to tell their story. Beyond digital, we developed print collateral, a targeted print ad, and consistent branding elements to maintain a polished, recognizable presence.

To enhance Maplewood’s visibility, we implemented SEO strategies, ongoing articles, and tailored social media content to engage their niche audience. Our email campaigns, ad placements, Google assets, and digital asset management reinforced their position in the industry while providing measurable results through analytics and call tracking. Unlike traditional paid advertising, Maplewood’s growth is fueled by industry connections, so we focused on case studies, article writing, and editorial placements to solidify their leadership in commercial millwork. Through a strategic blend of digital and traditional marketing, we built a brand presence as enduring as their craftsmanship.

With a refined brand identity and digital presence, Maplewood Cabinetry has solidified its reputation as a leader in high-end commercial millwork. Their modern website, editorial content, and professional photography have transformed how they showcase their craftsmanship, making it easier for industry professionals to engage with their work.

Our ongoing partnership includes developing in-depth case studies that highlight their most impressive projects, demonstrating their expertise and reinforcing their authority in the industry. Through strategic SEO, social media, email campaigns, and Google asset management, we ensure their brand stays top-of-mind for key decision-makers. By focusing on relationship-driven marketing and thoughtful storytelling, Maplewood has built a presence that reflects the quality and longevity of their work—crafted to last.