Latreia
Shaping Spaces with Shade & Style
“Verum is beyond exceptional. Everything we have asked for has exceeded our expectations. Their attention to detail, coupled with each team member’s extremely high skill level, makes for a great experience. Further, this marketing team cares about our ROI. I hope you are lucky enough to be taken on by this team. They will transform your digital world, carry the load associated with the ever-changing digital landscape, and free you to focus on your service provision.”
Charlie Wakefield, Owner
Building a more elevated brand presence
Latreia was never selling simple window coverings. The company was building fully customized environments where design, technology, lighting, and comfort all intersected. The challenge was that the brand presence had not yet caught up to the level of sophistication behind the work itself.
The opportunity was bigger than a redesign. It was about building a brand experience that felt architectural, elevated, and impossible to confuse with a commodity installer.
Creating a design-forward digital experience
We developed a full visual rebrand centered around a cleaner identity system, a more refined color palette, and a digital presence designed to feel modern, high-end, and design-forward. The new website became a showcase for the craftsmanship, automation capabilities, and detail-driven process behind the company while creating a smoother and more engaging customer journey from first click to inquiry.
From there, the strategy expanded across nearly every touchpoint. Professional photography, video production, editorial content, paid campaigns, email marketing, social media strategy, display booths, and print collateral were all developed to create a more cohesive and visually immersive brand presence.
Positioning the brand beyond the product
One of the biggest priorities throughout the partnership was helping position Latreia as more than a product vendor. The brand needed to feel like a trusted design and technology partner for homeowners, builders, and interior designers looking for premium solutions.
At the same time, analytics, call tracking, Google asset management, and campaign reporting gave the company clearer visibility into what was driving engagement and lead generation, allowing strategy and budget decisions to become far more intentional over time.
Aligning the brand with the work
Today, Latreia has a dramatically more polished and recognizable presence across digital and physical platforms alike. The brand feels aligned with the quality of the work, the customer experience, and the ambitious direction the company continues to grow toward.
