Latreia Home Solutions, a premium provider of custom window coverings, needed a modernized brand identity that reflected their innovation, precision, and craftsmanship. Their outdated branding and lack of a cohesive digital strategy made it difficult to engage customers and generate leads effectively. They partnered with us to redefine their brand, revamp their online presence, and implement a data-driven marketing strategy to connect with homeowners and designers seeking high-end shading solutions.

We executed a full-scale rebrand, introducing a sleek, modernized logo and a vibrant color palette that aligned with their high-end design aesthetic. Their new website was built to enhance the customer journey, offering a seamless experience that highlights their premium window coverings, automation capabilities, and expert craftsmanship. To increase engagement, we developed a comprehensive social media strategy, producing targeted editorial content, PPC campaigns, and email marketing efforts designed to educate and inspire their audience. Our team also led professional photoshoots, video production, and print collateral development, ensuring their brand presence was visually striking across all digital and physical platforms.

Beyond digital, we strengthened Latreia’s industry presence through Google asset management, display booth production, and strategic ad placements to expand their reach. Our data-driven approach included analytics, call tracking, and digital asset management, providing valuable insights that allowed Latreia to refine its marketing efforts for maximum impact. Every detail, from print advertising to branded editorial content, worked together to create a cohesive and polished brand experience that resonated with their audience.

With Verum’s assistance, Latreia has experienced a significant increase in engagement across all platforms. Their rebranded visual identity, including the updated logo and vibrant color palette, has been well-received by both new and existing clients. The email campaigns have consistently delivered high open and click-through rates, with some reaching as high as 4.65%. The PPC and social media campaigns have driven qualified leads, resulting in a noticeable uptick in inquiries and conversions.