Martin Air, a leading HVAC services company, faced challenges in connecting with their customer base through digital channels. Their email marketing lacked engagement, social media efforts were inconsistent, and they weren’t fully leveraging call tracking to optimize their lead generation. With customer touchpoints spread across multiple channels, Martin Air needed a cohesive digital marketing strategy to enhance their outreach, streamline communications, and drive growth.

Martin Air needed a cohesive digital marketing strategy to unify their customer touchpoints and strengthen engagement. We developed a conversion-focused website that clearly communicated their services while ensuring seamless navigation for potential customers. To elevate their presence both online and offline, we launched targeted PPC campaigns, social media management, and email marketing efforts, designed to keep their audience engaged and informed. Additionally, we executed editorial and article content strategies, reinforcing their authority in the HVAC industry. Beyond digital, we enhanced their visibility with custom vehicle wraps, print ads, and branded print collateral, ensuring Martin Air was top-of-mind wherever potential customers turned.

Through Google asset management, analytics, and call tracking, we provided data-driven insights that helped Martin Air refine their lead generation strategy, maximizing their return on investment. Our digital asset management ensured brand consistency across all channels, while our branding and editorial work gave them a polished, professional image. These efforts have streamlined their marketing, strengthened customer connections, and increased overall engagement.

Since partnering with Verum, Martin Air has seen consistent improvements across all digital platforms. Our email campaigns, designed to reflect their brand and promote services, have led to higher engagement and click-through rates. Social media management has significantly boosted their brand visibility, helping to connect with their audience more effectively. The implementation of call tracking software has provided valuable insights, allowing Martin Air to refine their marketing efforts and maximize conversions. As a result, they have experienced steady growth in lead generation and customer engagement, solidifying their presence in the competitive HVAC market.